Background : The concept of green hospital and marketing is still rarely applied to hospitals in Indonesia. Even though this strategy a very good potential. In addition playing role environmental conservation, can achieve Sustainable Competitive Advantage. Objective aim article focused on strategies their increasing sustainable competitive advantage. Methods This literature review 7 journals fr...

In the recent years rural market have acquired significance and attract the attention of marketers as 68.84% population of India reside in 6, 38,000 villages and overall growth of economy has resulted into substantial increase in the purchasing power of the rural communities. Due to green revolution, the rural areas are consuming a large quantity of industrial and manufactured products. In this...

EVEN in today's era of rapid advances in data analysis sophistication, the preparation and analysis of cross-classified frequency data is stiH an important activity for many marketing analysts. Often cross-tabulations are useful in summarizing complex marketing relationships. It is difficult to imagine any study in which the data are not displayed in frequency form at some point in the analysis...

This paper uses identity theory and postmodern identity perspectives to analyse why high-income groups often have values, attitudes and intentions to consume sustainably, yet tend to have the highest energy consumption of any group. Two key arguments are presented. Firstly, that the affluent identity is opposed to the environmentalist identity and is more salient, desirable and likely to result...

Since the 1990s many governments around the world have been encouraging their people to participate in green or low carbon living. With the background of rising consumer awareness in environmental protection, green consumption, and green marketing are receiving growing attention from consumers and enterprises. Therefore, the purpose of this paper is to identify the goals and values of 60 Taiwan...

Generally marketers don’t talk about ethics too much. Marketers can often drive human desires and behaviors, getting people to buy things that they may or may not need, making them feel better or worse about them in the process. Marketing being an inevitable function of an organization it should ideally hold the balance between economic and social goals. Most of us would agree that it is ethics...