In view of the serious environmental problems we are currently facing, taking action to protect our planet is becoming more persuasive and important. Along with various environmental initiatives, the concept of green marketing emerged in the late 1980s. Some hotels have taken various initiatives to position themselves as green hotels, including the use of eco-labels as a marketing ploy to attra...

Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...

Green has been a buzzword in today's society. Environmental concerns play significant role the modern business environment. marketing is relevant market because it relates to environmentally sustainable practices. and its long-term viability strategies mix used green will be discussed this article. The value of for both customers environment also paper. Secondary data collected from journals, m...

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Green Marketing Mix yang terdiri Product, Price, Place dan Promotion terhadap minat beli konsumen pada produk Love Beauty and Planet. Penelitian menggunakan desain Deskriptif. Pengambilan sampel dilakukan dengan metode Purposive sampling jumlah sebanyak 100 responden merupakan Planet di Jakarta. Data dikumpulkan menyebarkan kuesioner s...

Today environmental protection is one of the biggest and most discussed agenda worldwide. All around the world, the people are talking about the environment and green marketing. Green marketing has become the important ingredient of the marketing process of the most of the companies. Figuratively the number of environmental advertisement has suddenly increased now-a-days. Environmental deterior...