This chapter introduces a preference-based recommendation procedure in a green product information retrieval system. It constructs a green information management system based on data mining technology. Green products and relevant green regulations were collected and then integrated in a content-based and collaborative filtering method to provide a preference-based query interface for green prod...

a r t i c l e i n f o Keywords: Sustainability Jugaad Green marketing Frugal engineering New product development While academic debates and practical approaches to green marketing have matured over the past few decades , one central conundrum that has remained unresolved has been the trade-off between the higher prices of green products and the objectives of environmental sustainability. In gen...

Environmentally-friendly (“green”) products face a unique set of market barriers. I develop a dynamic model of observational learning and costly search wherein a green consumer product enters a market to challenge an established “dirty” product. Purchase decisions depend on price and quality differences, consumers’ willingness-to-pay to protect the environment, and the cost of obtaining informa...

marketing literature reveals that perceived value is always considered to be of paramount importance when consumers purchase a product. in order to form a positive attitude towards green products resulting from a higher perceived value, the products proclaimed as green should incorporate the worth which consumers value the most while purchasing. the present study investigates whether there is a...

Society in the current period is facing various kinds of challenges and obstacles related to acceleration urbanization industrialization. As for problems at moment, namely health crisis pollution that can threaten present or future generations so action needed ensure optimal living conditions, it becoming increasingly important understand green marketing other forms support. Therefore, aim this...

Recently climate change issues have come to the forefront. Climate change is a global challenge. It is a threat to social and economic stability and sustainable human existence. There is no doubt that climate change affects the fundamental requirement for health – clean air, safe drinking water, sufficient green food and secured shelter. Many measures have to be planned for and taken into accou...