This paper suggests an explanatory functional characterization of newspaper headlines. Couched within Sperber and Wilson’s (1986) relevance theory, the paper makes the claim that headlines are designed to optimize the relevance of their stories for their readers: Headlines provide the readers with the optimal ratio between contextual effect and processing effort, and direct readers to construct...

When we see a stranger's face we quickly form impressions of his or her personality, and expectations of how the stranger might behave. Might these intuitive character judgements bias source monitoring? Participants read headlines "reported" by a trustworthy- and an untrustworthy-looking reporter. Subsequently, participants recalled which reporter provided each headline. Source memory for likel...

In this paper we compare a number of Topiary-style headline generation systems. The Topiary system, developed at the University of Maryland with BBN, was the top performing headline generation system at DUC 2004. Topiary-style headlines consist of a number of general topic labels followed by a compressed version of the lead sentence of a news story. The Topiary system uses a statistical learnin...

We present a system for the detection of the stance of headlines with regard to their corresponding article bodies. The approach can be applied in fake news, especially clickbait detection scenarios. The component is part of a larger platform for the curation of digital content; we consider veracity and relevancy an increasingly important part of curating online information. We want to contribu...

The appeal of personae in news is investigated based on social comparison and regulatory focus theory. High-school students (N=252) browsed through online news while selective exposure was unobtrusively logged. Manipulated headlines focused on individuals and varied along three within factors: the positive or negative valence of the headline, the sex of the portrayed individuals, and their econ...

INTRODUCTION The defaults for typography and layout in Microsoft PowerPoint, which has 95 percent of the market share for presentation slide software (Parker 2001), compel presenters to create headlines that are single words or short phrases. Not surprisingly, in a typical PowerPoint presentation, the main assertion of each slide is relegated to appear in the slide’s body. For those creating sl...

by YOUNGSHIM BAEK (Under the Direction of Jooyoung Kim) ABSTRACT The purpose of this study is to investigate the persuasive effects of metaphors in print advertising on consumer attitudes toward advertisements and brands, under different product condition that vary in the level of involvement (high vs. low) and the basic consumption type of product (utilitarian vs. hedonic). The results suggest...

Newspaper editorials constitute a part of media discourse, which is an extremely important field of research in both intercultural rhetoric analysis and EFL/ESL studies. Specifically, certain features of editorial headlines and also their important role in monitoring and directing readers' attention have made the interface between the linguistic analysis of newspaper editorial headlines and tea...