Social health is essential to social development of rural communities, especially rural women, in order to promote their welfare as well as their human and social capital. The present research was applied in terms of objective, and it was implemented using different approaches to examine the social health of rural women and its determinants in Kermanshah Province, Iran. The research method was ...

Structural equation modeling (SEM) is a multivariate technique suited for testing proposed relations between variables. In this article, the authors discuss the potential for SEM as a tool to advance health communication research both statistically and conceptually. Specifically, the authors discuss the advantages that latent variable modeling in SEM affords researchers by extracting measuremen...

This article examines the applications of health communication research to enhancing the delivery of care and the promotion of health. Health communication scholars have the opportunity to inform the work of health care providers and health promotion practitioners to help them accomplish their complex health goals. There are many complex health promotion efforts that might benefit from definiti...