Savvy marketers rely on the principles of customer segmentation and product targeting to more efficiently allocate scarce resources and effectively reach groups of consumers with similar likes, preferences, or demands. Our objective was to identify and profile consumer segments with regard to their gardening purchases to determine whether there were differences in their ecofriendly attitudes an...

1. One of the major challenges in invasion biology is to predict the likelihood of naturalization, and ultimately invasiveness, of species from properties that can be assessed in the native range prior to a species’ introduction elsewhere. This is particularly relevant as intentional introduction for horticultural usage has been predicted to be the over-riding factor associated with naturalizat...

1. This document is HS918, one of a series of the Horticultural Sciences Department, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. Publication date: May 2003. Please visit the EDIS Web site at http://edis.ifas.ufl.edu. 2. Daniel J. Cantliffe, professor and chair, Horticultural Sciences Department; John J. Vansickle, professor, Food an...

Using cheilanthoid ferns, we provide an example of how DNA barcoding approaches can be useful to the horticultural community for keeping plants in the trade accurately identified. We use plastid rbcL, atpA, and trnG-R sequence data to demonstrate that a fern marketed as Cheilanthes wrightii (endemic to the southwestern USA and northern Mexico) in the horticultural trade is, in fact, Cheilanthes...

Black pigmented leaves are common among horticultural cultivars, yet are extremely rare across natural plant populations. We hypothesised that black pigmentation would disadvantage a plant by reducing photosynthesis and therefore shoot productivity, but that this trait might also confer protective benefits by shielding chloroplasts against photo-oxidative stress. CO2 assimilation, chlorophyll a...

Using cheilanthoid ferns, we provide an example of how DNA barcoding approaches can be useful to the horticultural community for keeping plants in the trade accurately identified. We use plastid rbcL, atpA, and trnG-R sequence data to demonstrate that a fern marketed as Cheilanthes wrightii (endemic to the southwestern USA and northern Mexico) in the horticultural trade is, in fact, Cheilanthes...

Abstract: Horticultural substrates, also referred to as growing media, potting soils and gardening or soilless substrates, are widely used as a basis for vegetable and flower production in horticulture. They are created as a composition of different ingredients (bog peat, organic residuals, coir, perlite and other components). Hydraulic properties such as water storage capacity, air capacity, s...

Development of the horticultural sector in the Mediterranean agricultural areas of Spain is closely linked to the activity of co-operative organisations for the production and marketing of produce. These entities are especially important in finding answers to current demand requirements in the food market, bearing in mind the small family-scale nature of many of the farm enterprises in this sec...

sustainability of productions in agricultural ecosystems depends on conservation and amplification of biodiversity. this study was conducted to determine the planting area, species richness, species evenness and biodiversity of different agronomical, horticultural and livestock productions in kerman province. for this purpose, information about planting area of agronomical and horticultural pla...