Institutional logics guide social action. Research has examined outcomes of logics, including organizational strategies and structures, and demonstrated they are historically contingent. Less is known about the responses of organizations when logics change. Currently, the imagery is of organizations responding uniformly. Yet, a uniform response is unlikely. We examine how Spanish manufacturing ...

This study examines the use of enterprise social media (ESM) for organizational knowledge sharing and shows that professionals face ambiguities because their knowledge sharing behavior is informed by an institutional complexity that consists of 2 dissimilar institutional logics: logics of the profession, and logics of the corporation. Our qualitative case study of an ESM at an IT consultancy or...

Research on hybrid organizations and institutional complexity commonly depicts the presence of multiple logics within organizations as an exceptional situation. In this article, we argue that all organizations routinely adhere to multiple institutional logics. Institutional complexity only arises episodically, when organizations embrace a newly salient logic. We propose two concepts to develop ...

Received: 22 August 2008 Revised: 29 August 2009 Accepted: 3 September 2009 Online publication date: 11 February 2010 Abstract Consumers’ conceptions of a market’s institutional logic affect mechanisms of firm–consumer relationships, but are generally neglected in comparative studies of international marketing. This study bridges institutional and relationship marketing theories to examine two ...

recent years have witnessed a parallel and seemingly contradictory trend towards both the standardization and the customization of healthcare and medical treatment. here, we explore what is meant by ‘standardization’ and ‘customization’ in healthcare settings and explore the implications of these changes for healthcare delivery. we frame the paradox of these divergent and opposing factors in te...

This paper sets out to examine the use of institutional theory as a conceptually rich lens to study social issues of enterprise systems (ES) research. More precisely, the purpose is to categorize current ES research using institutional theory to develop a conceptual model that advances ES research. Key institutional features are presented such as isomorphism, rationalized myths, bridging macro ...