"Interactive" and "interactivity" are some of the most commonly used terms in instruction. For example, we are often told that multimedia (among other emerging technologies) is superior to "traditional" instruction, often because it is "interactive." However, the term interactivity is a loosely defined term that, according to Rose (1999), seems to deconstruct itself when closely examined. Her i...

Various Internet-based technologies have been used to offer online customer service. Common to these technologies is their ability to support interactive communication in exchanges with customers. This paper examines the impacts of communications interactivity on customer decision behaviors. We propose that interactivity can improve customer satisfaction and trust through perceptions of respons...

Many commercial CD-ROMs are now being marketed as suitable for home and school use, increasingly promoted as covering the National Curriculum. However, such promises are failing to be realised because many CD-ROMS are poorly constructed, consisting simply of a mishmash of images, sounds and video that offer little more than light entertainment. The aim of this paper is to provide guidance on as...

As social networks continue to proliferate, the question arises as to how to attract students and researchers to different online sites. In this regard, the present study focused on the interactivity of social networks and their role in satisfying students. Accordingly, this study proposed a model comprising of factors that assist in answering the study questions. A developed questionnaire was ...

In the context of public introductions to emerging technologies, this study examined effects of priming and Web site interactivity on adolescents’ attitude development and information processing. In a four (priming) by three (interactivity levels) experiment, participants (N = 273) were required to search for and process Web-based information about ecogenomics. Results showed that priming ecoge...