Ever since digital technology began to play a role in education, elearning products have been sold by using the term “interactivity”. Interactivity was one of the most important buzzwords in the multimedia heyday. A closer look on different elearning solutions makes clear that interactivity seems to be different things to different people. In this paper I would like to give a definition of the ...

Website is an important interactive marketing tool, and the interactivity of website is a hot topic in marketing researching. This paper attempts to provide a rough picture of the interactivity of website research in academic circle. To achieve this, it reviews the definition, studying methodology and results of two interactivity research streams, then the moderators of interactivity which were...

This study investigates the differential impact of machine and person interactivity in both Web and mobile e-commerce channels on e-retailers’ operational and financial performance. Based on the data on 463 large e-retailers in U.S. and Canada, interesting findings that Web machine interactivity and mobile person interactivity have significantly positive impact on e-retailers’ operational perfo...

Online interactivity offers the opportunity for e-sellers of developing closer and more personalized relationships with their customer base. Despite the fact that interactivity effect on consumer perceptions has been proved, the effectiveness of interactivity to encourage future purchases remains unclear. This study attempts to explain the relation among interactivity, consumer trust, and futur...

The interactivity of e-learning may affect how learners responding to the learning content. This study examined the effects of level-of-interactivity and gender on learners’ achievement and attitudes under the condition of learning computer graphics on-line. One hundred and twenty one e-learners participated in this study and the effective sample size for the present study was ninety two. The e...

Participants completed long single digit sums in two interactivity contexts. In a low interactivity condition sums were solved with hands down. In a second, high interactivity condition participants used moveable tokens. As expected accuracy and efficiency was greater in the high compared to the low interactivity condition. In addition, participants were profiled in terms of working memory capa...

While high interactivity has been one of the main characteristics of oneon-one human tutoring, a great deal of controversy surrounds the issue of whether interactivity is indeed the key feature of tutorial dialogue that impacts students’ learning results. There are two commonly held hypotheses regarding the issue: a widely-believed monotonic interactivity hypothesis and a better supported inter...

The term ‘Interactivity’ persists as both a buzzword and a fraught concept within communication theory. For 1950s information theorists (e.g. Shannon and Weaver, 1949) interactivity denoted two way communication between either humans, animals or machines, but today it has become exclusively hardwired to the telecommunications and computing sectors. The use and misuse of the term in ‘new media a...