The selection and use of media depend largely on how users perceive such media. A central aspect of the “new media” is their interactivity, but how users perceive this phenomenon has rarely been researched. This study provides an in-depth investigation into the perception component of interactivity and develops a compact scale for its measurement. According to psychological approaches, practica...

Almost every scholarly examination of the concept of interactivity to date has mentioned conceptualization difficulties (Rafaeli 1988; Moore 1989; Heeter 2000; Schultz 2000; McMillan 2002). This chapter is an attempt to proceed beyond complaints about ambiguity and overuse of the interactivity concept. Both theory and practice require a well-defined, clear and measurable definition for interact...

The report of the death of interactivity comes from Mark Andrejevic (2001). He calls the initial failure of the Big Brother television format in the United States a watershed moment in the passage from interactivity to what he terms, following Slavoj Zizek, interpassivity. During its first season, viewers voted off the show's most interesting participants, the ones most likely to fight, seduce,...

introduction: with the increasing role of the internet as one of the most important sources of information on the one hand, and the enhancement of its usability on the other, it is necessary for web designers and developers to be familiar with the criteria that make a website usable. therefore, this paper aimed to provide knowledge about the interactivity, changeability , and non-textual conten...

In this paper we will introduce a new index of interactivity between marginal possibility distributions A and B of a joint possibility distribution C. The starting point of our approach is to equip each γ-level set of C with a uniform probability distribution, then the probabilistic correlation coefficient between its marginal probability distributions is interpreted as an index of interactivit...

Nowadays, online games have become a highly profitable e-commerce application. Therefore, researchers increasingly believe that understanding online game player behavior is critical to the success of online game practitioners. The factors influencing the flow of online games are of major concern to academic researchers and online games practitioners. Drawing on the theory of flow, this study em...

The interest in the concept of “interactivity” has increased as we are entering an “always-on” society where people can interact anytime and anywhere. Despite the importance of interactivity in Mobile Commerce (MC) environment, this topic has been given little attention in the academic literature. This paper identified the components of interactivity and investigated the impact of perceptions o...

Doing long sums in the absence of complementary actions or artefacts is a multi-step procedure that quickly taxes working memory; congesting the phonological loop further handicaps performance. In the experiment reported here, participants completed long sums either with hands down—the low interactivity condition—or by moving numbered tokens—the high interactivity condition—while they repeated ...