This paper argues for enhanced consideration of third variables in interactivity research and proposes a “mediated moderation” model to bring increased sophistication to bear on the study of information technology effects. Interactivity, a central phenomenon in new media research, is an elusive concept that has enduringly intrigued and confused scholars. Extant conceptualizations have produced ...

In this paper, we present the design of a flexible framework for an IP-based network that will support an interactive multimedia (MM) system. The system will enable end users to: 1) author their own MM presentations, 2) control the delivery of the presentation, and 3) interact with the content (media objects) to make changes to the presentation in real time. To facilitate the design of the syst...

This study examines how visualization and interactivity affect accuracy, confidence, and calibration in a financial decisionmaking context. Decision-makers are typically overconfident and this research proposes that visualization and interactivity can reduce calibration, increasing overconfidence. An experiment was conducted with 157 participants and the results showed that visualization and in...

With the growth of e-commerce, novel applications of website interactivity are important to attract and retain online users. In this empirical study five levels of interactivity are examined using different web-poll applications. A model is created to validate the relationship of perceived interactivity to efficiency, effectiveness, enjoyment, and trust of the website. Further, specific element...