The development of a "global village" strongly demands the ability of intercultural sensitivity between people for survival in the 21st century. Due to current lack of study on the subject, this paper aims to: (1) provide a conceptualization of intercultural sensitivity; (2) specify the role intercultural sensitivity plays in intercultural training programs; (3) delineate the components of inte...

The paper analyzes the problem of teaching a second language in Russia with the help of techniques of intercultural communication. For the purpose of this paper we define teaching a second language with the help of intercultural communication as a strategy of successful teaching, based mostly on the social-geographic and mental and emotional approaches. We built up a system of teaching a second...

In this study, two different ideas will be analyzed, the concept of the polylogue, which was developed by Franz Martin Wimmer, and the assumption of an intercultural identity. The complementary relationship between the two ideas will be expounded. In a polylogue, individuals are confronted with several dialogue partners from different cultures simultaneously; the term is used to emphasize that ...

Globalisation is not a new experience. The anthropologist N.P. Pieterse (2004) maintains that anthropologists, economists, historians, political scientists and sociologists see it as a long-term historical process, which has witnessed, amongst others, the ancient population movements across and between continents and the diffusion of technologies (military technologies, numeracy, literacy, scie...

The study is based on the assumption that media products are appropriate subjects for the exploration of social and cultural identities as a keystone of value orientations of their authors, producers and target audiences. The research object of the study is the title page of the book cover of a professional publication that serves as a medium of marketing, scientific and intercultural communica...

INTRODUCTION Intercultural communication (ICC) between doctors and patients is often associated with misunderstandings and dissatisfaction. To develop ICC-specific medical education, it is important to find out which ICC skills medical specialists currently apply in daily clinical consultations. METHODS Doctor-patient consultations of Dutch doctors with non-Dutch patients were videotaped in a...

Inter-cultural communication apprehension is one of the major factors that may influence the processes of the interorganization collaboration in electronic commerce. It is an obstruction, prohibiting inter-organization collaboration in different ways. If we can manage the inter-cultural communication apprehension properly, we may be able to bring organizations of different cultures together for...