Marketing information systems are those systems which make the gathering, processing, selection, storage, transmission and display of coordinated and continuous internal and external information. Includes systematic and formal methods used for managing all of an organization's information market. Recommendation systems are those systems that are widely used in online systems to suggest items th...

This paper reports on case study research into six higher education institutions (three in the UK and three in the USA) that give prominence to their sustainability credentials in their paper form and/or electronic promotional and recruitment materials. The purpose of the research was to draw important lessons and identify significant issues concerning the sustainability branding and marketing ...

The role and importance of various marketing activities within a company is a function of numerous internal and external factors, including those that are typical of transitional economies. These factors are integrated and shaped by managerial perceptions about their overall importance and suitability at a specific moment. Authors analyze opinions among managers of Lithuanian companies about th...

The purpose of this paper is to evaluate whether Relationship Marketing (RM) creates competitive advantage and retains customers for businesses. In order to evaluate RM practices in Grameen Phone (GP), two hundred and sixty five respondents were surveyed. Findings show that GP has been applying RM successfully, consequently retaining customers and achieving competitive advantage. However, GP sh...

Despite the increasing importance of internal quality in breeding programmes and marketing of tomato, little information is available regarding organoleptic and functional profiles of traditional varieties of renowned quality. This is the objective of this work, consisting in the evaluation of internal quality of 51 traditional tomato accessions representative of the Spanish variability.

Social Media Services like Social Network Sites and Microblogging services gain increasing attention from enterprises. This is on the one hand for internal usage but as well for utilizing these services, with hundred millions of users, for marketing purposes. Partly this is induced by customers losing trust in conventional advertisements. However, to date only very limited research exists on th...

Gaming scholars the world over are in consensus about Macau's bright future as a gaming Mecca. The phenomenal growth in gaming facilities over the last three years has created an acute labor shortage in this Special Administrative Region of China. Moreover, around twenty additional gaming and hotel projects have been committed so far, all slated for completion in the next five years. Expansion ...

Although the successful experience of science parks has promoted the industrial, technological, and economic developments in Taiwan, it is indeed a fact that the high-tech industries have been serving as a tool for foreign industries. Therefore, it is necessary to improve the competence of the domestic high-tech industries. In addition, due to high-tech industries’ characteristics of short life...