Technological advancements in eye-tracking have enabled the development of interactive experimental setups for studying consumer behaviour. A common method examining gaze data is Area Interest (AOI). Therefore, this study fully utilised tools to measure participants' allocation visual attention marketing mix elements green and non-green products. This because product, price, place, promotion ar...

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh positif signifikan variabel produk, harga, promosi, tempat, bukti fisik, orang, proses terhadap tingkat penjualan semen pada PT Semen Tonasa di Kabupaten Pangkep. Jenis kuantitatif. Dalam hal metode kuantitatif yang digunakan survey. Populasi, konsumen menggunakan diambil sampel sebanyak 100 responden. Pengujian hipotesis a...

Marketing segmentation is widely used for targeting a smaller market and is useful for decision makers to reach all customers effectively with one basic marketing mix. Although several clustering algorithms have been proposed to deal with marketing segmentation problems, a soundly method seems to be limited. In this paper, support vector clustering (SVC) is used for marketing segmentation. A ca...

For a wide class of empirically tested dynamic marketing response models a heuristic method for the determination of dynamically optimal price and promotion levels is being developed. The future effects of present marketing actions are measured by a marketing multiplier which is partially based on managerial estimates. Very simple dynamic optimality conditions for both single marketing variable...

Entertainment products such as movies, DVDs and video games have short life-cycles: demand is usually highest immediately following the product release and declines rapidly in subsequent weeks. Since marketers have to set advertising schedules for such products prior to launch, it is critical for them to obtain an accurate assessment of the demand responsiveness to advertising before any sales ...

s: Business to business marketing primarily refers to trade dealings between two businesses. This business can be between manufacturers and wholesalers or between wholesaler and retailers. Business-to-business marketing is currently one of the fastest-growing areas of marketing in Asia pacific region as well as all over the world. As technology brings more businesses together, companies are beg...

the recognition and understanding of brand experience by consumers is critical to develop goods and services marketing strategies, since they can be used to predict consumer behaviour. the aim of the present study is to investigate the antecedents and consequences of brand experience in the food industry. information on 400 customers of the mashhad tabarok company was collected by a questionnai...