Customer Relationship Management (CRM) and Knowledge Management (KM) have become especial and strategic keys in the current competitive environment for all companies.  The critical role of KM as the main determinant of the success of CRM has been the focal point of the previous researches; the present paper aimed at studying the impact of different KM factors- such as Customer Knowledge (CK), S...

In order to investigate and consider the feasibility of the establishment of knowledge management at Payam nour universities of Golestan province elicited from reviewing the research literature, the researchers  endeavored to identify the factors affecting  the establishment of  knowledge management  and the knowledge management components, and then to consider the way of their influence as wel...