Is the impact of sales promotion on consumer perception mediated by its hedonic and utilitarian benefits in the context of Indian consumers?  Is gender having a moderating impact on the relationship between the benefits of sales promotion and consumer perception?  Authors examined both questions using a partial least square structural equation modeling (PLS-SEM). Findings revealed that hedonic ...

The AIDS epidemic is a global phenomenon with significant social, economic, demographic, legislative and political implications, and crucial practical and ethical concerns for civil rights and public health. An overview of AIDS in the world is presented, based on the insight provided by the World Summit of Ministers of Health on Programmes for AIDS Prevention and the First International Confere...

Head injuries and the prevention of both the short-term and long-term consequences have received heightened awareness in recent years. Education and legislative efforts have promoted both appropriate treatment of concussion and pushed the use of helmets for protection from head injuries. Current scientific data would suggest that helmets are effective at decreasing the risk of serious head inju...

We exploit increases in postpartum length of stay generated by legislative changes in the late 1990s to identify the impact of greater hospital care on the health of newborns. Using all births in California over the 1995– 2000 period, two-stage least-square estimates show that increased treatment intensity had a modest impact on readmission probabilities for the average newborn. Allowing the tr...

intellectual capital (ic) is organizational intangible asset which is frequently associated with performance. ic is commonly categorized into three core components: human capital, structural capital and relational capital. this study takes a step further in the evolution of the ic model for the hotel industry and divides relationship capital into two categories: end customer- relationship capit...

OBJECTIVE To evaluate the impact of Peru's national folic acid fortification program on folic acid content in wheat flour, and the effect on birth prevalence of neural tube defects (NTDs) in Lima, and to compare the program's legislative requirements with international standards. METHODS Bread was sampled from six sites across Peru and tested for folic acid. Data were obtained from the larges...

This essay bridges the gaps in the literature within legislative studies by illustrating the usefulness of feminist ethnography as a methodological intervention into studying legislative behavior. Black feminist epistemology is a useful tool for making new knowledge claims within an existing body of knowledge. I use anecdotes and examples from my fieldwork in the Maryland state legislature to e...

in the conditions in which terrorist attacks on facilities and civilian places increase more and more attention to design of structures against impact loads of explosion is more important and needs special considerations. study of nature of blast loads and methods of applying it on the structure is one of the important problems. explosion is a sudden and rapid release of a great amount of energ...

Purpose. To develop a systematic approach to implementation of effective state environmental and economic policy Ukraine regulatory measures implement protection policy. Methodology. The methods used are: scientific observation form topic, purpose, objectives the study; analyze EUs principles structure management bodies; analysis/synthesis compare effectiveness structures; abstraction structura...