This study developed a comprehensive measure of market orientation and examined the market orientation-performance relationship in the health care industry. A survey of 159 hospitals yielded a strong positive relationship between market orientation and various measures of organizational performance. Additionally, the study found that market turbulence, competitive hostility, and supplier power ...

In the majority of studies on market orientation it is claimed that compelling evidence exists that market orientation has a positive effect on firm performance. It is important to investigate the mediating effect of market orientation on firm performance. Drawing on the dynamic capabilities perspective, in this paper, the view is taken that market orientation is a rare, valuable, and inimitabl...

This study integrates the constructs of organisational change strategies, market orientation, top management behaviour, leadership style, learning orientation and business performance. A survey was sent to the top 2,000 organisations within Australia, as defined by annual revenue. Data was analysed using twostage least squares regression (2SLS). Findings indicate that both planned and emergent ...

This study takes theme restaurants as an example to discuss the relationship model of internal customer orientation, market orientation and organizational performance. The results suggest that internal customer orientation has significant positive impact on market orientation, which has no significant direct impact on organizational performance, which will be significantly impacted positively b...

This study examined the predictions of goal perspective theory within Korean youth sport. Middle-school-aged athletes (244 males and 90 females) completed the Korean versions of Task and Ego Orientation in Sport Questionnaire (TEOSQ) and the Intrinsic Motivation Inventory (IMI). Both task and ego orientations were positively correlated with intrinsic motivation. Confirmatory factor analyses sug...

As customers' needs have changed rapidly, market orientation has become a more primary focus of marketing literature. This study explores the strategies market-oriented suppliers use to accommodate customer needs. In addition, because buyer–seller relationships proceed through phases characterized by distinct behaviors, this study explores the relationship between market orientation and accommo...

The market orientation has been found to be a major driver of innovation performance in service contexts. This issue raises questions concerning the extent to which the relationship market orientation-innovation performance link holds in the high-tech industry. Relatively litter research has examined how market orientation contributes to innovation performance through service innovation. We rep...

he aim of this study is to explore the effects of market orientation, quality orientation and learning orientation on firm innovativeness and the mediating effect of the quality orientation in this relation. The research has been conducted via survey. The questionnaires have been send to send to 200 small and medium sized companies in Gebze and Istanbul and 130 responses has been received. The ...

Despite the increasing research importance of market orientation in the marketing literature, few comparative studies between the European Union and the USA have been conducted. This limits the understanding of marketing orientation strategy in global markets. Investigates the influence of competitive environments on the uses of market orientation in insurance firms in the EU and the USA and th...