This conceptual paper focuses on political marketing „strategies‟ in the context of major British political parties. There is consideration of the underlying drivers that are encouraging the adoption of the political marketing approach. It is debated whether political parties actually have political marketing „strategies‟. The difference between political marketing and political campaign strate...

This article describes an effort to develop a knowledgebased financial marketing consultant system. Financial marketing is an excellent vehicle for both research and application in artificial intelligence (AI). This domain differs from the great majority of previous expert system domains in that there are no well-defined answers (in the traditional sense); the goal here is to obtain satisfactor...

Journal of Marketing Research Vol. XXXVI (August 1999), 356–372 *Amy K. Smith is Assistant Professor of Marketing, George Washington University (e-mail: [email protected]). Ruth N. Bolton is Ruby K. Powell Professor of Marketing, Michael F. Price College of Business, University of Oklahoma (e-mail: [email protected]). Janet Wagner is Associate Professor of Marketing, The Robert H. Smith School of B...