Marketing strategy is an integral component of the successful business activity a modern enterprise in any field economic activity. The work presents results research into need for client-oriented marketing business. purpose to study important stages creating enterprise. main market segmentation and its key characteristics have been identified. Considered opportunities provide customers with be...

Xiaomi Corporation has successfully developed and expanded the mobile phone business by virtue of its excellent marketing strategy, replicating model, Xiaomi's smart hardware also received a good market response. It made relatively successful decisions in Internet marketing, spokesperson selection, product pioneered establishment complete dual-channel online offline sales. However, process Corp...

The article contains the results of applying marketing mix modeling based on Data Science technologies for FMCG companies. market share in packages (sales level) was modeled using regression analysis depending key elements complex (price, place, promotion), seasonality and media activity competitors all communication channels. Econometric helps to assess return investment by calculating level s...

Finding new ways to compete in competitive markets is the essence of strategic thinking and marketing strategy. This issue has always been addressed by the experts and scholars of economics and management overrecent decades. In this regard, the present study explores the entrepreneurial strategies to gain a competitive advantage in IlamProvincemedicinal plants. This studyemployed a mixed-method...

E-marketing strategy is normally based and built upon the traditional 4 P's (Product, Price, Promotion and Place) that forms the classic marketing mix; e-marketing’s uniqueness is created using a series of specific and relational functions that are combined with the 4P’s to form the emarketing mix elements, each of which contain associated e-marketing mix tools that are provided on business web...

This research is based on the fact that educational institutions are always interesting to study. Especially related marketing carried out by each institution. It should be noted service whose essence can satisfy users of services. Every individual has wants and needs Education. If satisfied, it will affect quality When there a demand, customer services at institution through programs, then con...

Mobile marketing refers to the twoor multi-way communication and promotion of an offer between a firm and its customers using a mobile medium, device, or technology. We present the conceptual underpinnings of mobile marketing and a synthesis of the relevant literature. We identify and discuss four key issues: drivers of mobile device/service adoption, the influence of mobile marketing on custom...

The present study aimed to investigate the impact of green marketing mix on sport wear consumer shopping behavior. Population for the study was professional athletes, Semi-Pro and Club consumers sport wear that due to extensive of operations community according to the Morgan table 386 people was conclude as the sample. Research tool was a sport green marketing questionnaire whit four items that...