To achieve sustainability, firms capable of surviving economic recessions is of key relevance; the capabilities that firms need to face dynamic environments remain an open question. In this work, a new procedure is proposed to capture firms’ heterogeneity with regard to the capabilities they possess in operating efficiently in dynamic environments. This approach enables the identification of th...

This paper uses recent developments in the dynamic resource-based view of the firm to construct a capabilities framework that proposes how an organisation can pursue specific market outcomes. The framework supports a critical evaluation of extant research in the separate fields of entrepreneurship and innovation in marketing-driven organisations, illuminating common weaknesses whose nature sugg...

Interest in the strategic orientations of firms and their impact on performance has increased in recent years. Customer orientation with a view to satisfying customers? needs is often contrasted to more product or technology-related orientations that rely on research for new product development ideas. Our study links these orientations directly to innovation by examining their relationship with...

Recent academic discussion on marketing competencies not merely as an organizational input, but also as an organizational output, has mainly been theoretical. In this paper we will discuss the competence input-output dilemma based on an empirical study of software business. We believe that software business offers a fruitful context for a marketing competencies and capabilities analysis, as sof...

Advertising is becoming more and more complex, and there is a strong demand for measurement tools that are capable of keeping up. In tandem with new measurement problems and solutions, new capabilities for evaluating measurement methodologies are needed. Given the complex marketing environment and the multitude of analytical methods available, simulation can be an essential tool for evaluating ...

This study attempts to identify the variety of marketing channel efficiencies for marketing activities and sets up an optimal marketing distribution mix when using different distribution channels for wholesaler travel agencies. This research examines 12 large-scale travel agencies in Taiwan and offers seven direct and indirect distribution channels in order to establish an optimal marketing dis...

Document Summary) Although progress has been made in understanding market-driven businesses from a theoretical perspective, relatively few empirical studies have addressed the capabilities needed to become market-driven and the performance advantages accruing to firms possessing these capabilities. One of the barriers faced has been in defining what is meant by the term "market-driven". A study...

This paper constructs a four factors theoretical model of Chinese small and medium enterprises based on the “cartoon characters’ reputation enterprise marketing and management capabilities – protection of the cartoon image institutional environment” by literature research, case studies and investigation. The empirical study show that the greatest impact on current merchandising rights income is...

The innovative and dynamic nature of E-business enables small companies to compete with multinational corporations via online marketing. This paper serves as a guide from a practitioner’s perspective to embark in E-business while traditional marketing strategies are diminished. Three E-business adoption models for small enterprises are discussed. Planning involving new media, Internet technolog...

Wireless sensor networks make possible a range of applications that link numerous nodes to monitor and report dis tributed event occurrences. Examples include fields as diverse as climatic monitoring, tactical surveillance, and earthquake detection. When built with state-of-the-art technology, wireless sensors offer processing and storage capabilities that are significantly higher than the avai...