The term “human terrain” was coined recently by the Army in response to critical needs for information about the individuals, groups and the workings of the society in general in Iraq. The call for help and the response to date has focused on tactical operations, but it is essential to consider the possibility that the tactical need points to a strategic issue for the C4ISR community. In this p...

The role of database marketing (DBM) has become increasingly important for organisations that have large databases of information on customers with whom they deal directly. At the same time, DBM models used in practice have increased in sophistication. This paper examines a systemic view of DBM and the role of analytical techniques within DBM. It extends existing process models to develop a sys...

Entrepreneurial orientation (EO) is associated with superior performance, although the mechanisms through which EO translates into an advantageous market position are still poorly understood. Drawing on and resource-based theory (RBT) literature, this study highlights role of a systemic bundle firms' capabilities in channelling effect performance. The components – innovativeness, risk-taking, p...

The deployment of Artificial Intelligence (AI) has been accelerating in several fields over the past few years, with much focus placed on its potential Business-to-Business (B2B) marketing. Early reports highlight promising benefits AI B2B marketing such as offering important insights into customer behaviors, identifying critical market insight, and streamlining operational inefficiencies. Neve...

Modern concepts of operations for multinational operations within NATO and partners require air-interface interoperability for VHF and UHF tactical communications. This contrasts with the historical approach to interoperability of using wired gateways at the higher network levels. As a result of the historical trends, national combat-net radios (CNR) have been procured from industry conforming ...

Marketing strategy is an important thing that consists of the marketing mix (7Ps), artificial intelligence, and digital marketing, one which useful for increasing hotel occupancy. The considering Product, Price, Promotion, Place, People, Physical Evidence, Process aspects by following conditions COVID-19 pandemic. One hotels have implemented this GH Universal Hotel Bandung. During pandemic, man...

Purpose The resource-based view (RBV) emphasises the importance of resources for firm performance. However, recent research argues that focus on performance should also be based inside-out (IO) and outside-in (OI) capabilities. Specifically, we study product development (an IO) market driving OI) entrepreneurial marketing capabilities in an emerging market. further investigates moderating effec...