today, mass media act like a magic mirror, not only reflecting the reality of societies, but also projecting a variety of images onto people’s thoughts. because of this great ability to produce, reproduce and disperse images, mass media have acquired considerable influence on people’s lives. among the different media, the television in particular has become an inseparable part of most iranian h...

The pathways through which behavior change interventions impact breastfeeding practices have not been well studied. This study aimed to examine: (1) the effects of exposure to mass media and interpersonal counseling on exclusive breastfeeding (EBF) and hypothesized psychosocial determinants (i.e. knowledge, intention, beliefs, social norms, and self-efficacy); and (2) the pathways through which...

This article reviews research on the effects of television and magazines on body image and on disordered eating attitudes and behaviors in females. Evidence from different types of studies in the fields of eating disorders, media psychology, health psychology, and mass communication indicates that mass media are an extremely important source of information and reinforcement in relation to the n...

The field of media studies deals with issues involving the complex process of consumption of mass media and its relation to audiences' meaning-making practices. One of the enduring concerns in media studies is the ongoing question regarding the power of mass media, their effects, and their roles as vehicles of culture. For example, in some media approaches, mass media are analyzed simply as pro...

The decade following World War II saw the rapid rise of research on the effects of mass communication. Most of this research focused on the persuasive influence of mediated messages – first in print form, and later through radio and television broadcasts. Many, in fact, feared the assumed power of the media to shape and control the ideas, attitudes, and behaviors of societal members (Berelson, ...

BACKGROUND The mass media frequently cover health related topics, are the leading source of information about important health issues, and are targeted by those who aim to influence the behaviour of health professionals and patients. OBJECTIVES To assess the effects of mass media on the utilisation of health services. SEARCH STRATEGY We searched the Cochrane Effective Practice and Organisat...

While the issue of citizen competency has vexed scholars throughout history, the modern concepts of a mass public and mass media are relatively new. Beginning with the seminal works of Lippmann and Dewey, we chart the evolving theories of public opinion, from the "hypodermic needle" model of the early twentieth century to the more psychologically oriented approach to media effects of today. We ...