We empirically explore the associations between social media usage at home and shopping preferences using survey data. We focus on popular retail firms including brick-and-mortar firms such as Walmart, Target, Nordstrom, and Best Buy, and online retailers, such as Amazon, Walmart, Target, and Best Buy. Social media usage of popular platforms such as Facebook, Twitter, LinkedIn, and Skype are an...

Despite the fast growing economy, the rapid increasing internet usage and the strong purchasing power in Saudi Arabia, the evolution of E-Commerce remains slow in the country. The growth rate of ECommerce in Saudi Arabia is inconsistent with the growth rate of its economy, mobile usage, social media activity and internet penetration. Previous studies have shown what factors motivate or inhabit ...

Business models that rely on social media and user-generated content have shifted from the more traditional business model, where value for the organization is derived from the one-way delivery of products and/or services, to the provision of intangible value based on user engagement. This research builds a model that hypothesizes that the user experiences from social interactions among users, ...

In this article, social media in the academic context is summarized, differences between social media usage patterns in China and the United States are contrasted, Research methods are described and final results are presented. Our specific contribution is to clearly delineate the unique social media ecosystem as found in Mainland China and its subsequent impact on social media as applied to ac...

Social media is the gathering place of a large pool of consumers. It is the repository of consumer information and acts as a means of spreading information to build market presence. Most literature states that organizational usage of social media enhances customer relations, but social media also acts as a medium for information acquisition. Not many previous studies have investigated the role ...