This paper presents first results of a research project conducted at the Vienna University of Economics and Business Administration. The focus of the project is to analyze customer perceptions towards Mobile Java Games and to identify gaps in Mobile Java Games research. A major finding is that transaction data typically collected by Mobile Service Providers can deliver only limited explanations...

Technology development is changing where it is possible to master hundreds of thousands of functionalities with one single device. The design of targets of use and purposes for technologies has thus become an increasingly important issue in industrial design, where the innovative value can be found increasingly often in new ways of using technologies rather than in developing new technical arti...

Due to a shift in the marketing focus from mass to micro markets, the importance of one-to-one communication in advertising has increased. Interactive media provide possible answers to this shift. However, missing standards in payment models for interactive media are a hurdle in the further development. The paper reviews interactive advertising payment models. Furthermore, it adapts the popular...

Nanomechanics and structural design of MEMS are intimately tied together. As mechanical properties of hard materials are found to be strongly sample-size dependent, new criteria are in demand for size-dependent structural analysis and design of MEMS components. The paper offers a critical survey of some of the most interesting and challenging advances in nanomechanics of metals from a MEMS desi...

Thermal functional circuits are an interesting group of the MEMS elements with high a potential. A practical realisation is called Quadratic Transfer Characteristics (QTC) element of which driving principle is the Seebeck effect. Such devices can be applied e.g. as RMS meters. In this paper we are dealing with the analyses of a QTC element from different perspectives. A family of compact models...