The current study explored the motivations of online social network use among a sample of the general population in Taiwan (N=4,346). It investigated how seven different motivations to use Facebook predicted the intensity of Facebook use and content-generation behaviors on Facebook. Results showed that the motivation to use Facebook for posting and viewing status updates was the strongest predi...

We consider the task of automatically identifying participants’ motivations in the public health campaign Movember and investigate the impact of the different motivations on the amount of campaign donations raised. Our classification scheme is based on the Social Identity Model of Collective Action (van Zomeren et al., 2008). We find that automatic classification based on Movember profiles is f...

Daniel Schultheiss Department of Media Management University of Technology Ilmenau / Germany Am Eichicht 1, 98693 Ilmenau, Germany [email protected] ABSTRACT The upward trend in the sector of the digital games goes on. An evolution takes place, which is capable to go to many directions. On the one hand computer graphics become more realistic, games are more complex and the speed,...

Abstract This study explores the process of formation attitudes towards eWOM by analyzing relationships among “perceived credibility, volume and confirmation consulted eWOM—motivations—attitudes eWOM”. Using a sample 393 Spanish hotel guests, results confirm this chain relationships, except for effect on motivations, mediating role these motivations. The novelty work lies in behavior from recei...

this paper examined disagreement in two sets of data in the context of service encounters: problem-solving interactions (doctor-patient communication) and purchase-oriented encounters (pharmacies) from a cross-cultural perspective (spanish-british english). we proposed assertiveness, a term that refers to both socio-psychological and linguistic features of communication, as a concept that may h...

cars are one of the most important symbols of modern technology which contain various social and cultural messages about concepts like gender, ethnicity, age, social class, etc. and are interpreted differently based on the needs and motivations of users. since the main aim of this research is having a deep look at use of cars among female drivers, we will first take a look at the conceptual rel...

this study examined the relationship between tourists' motivations and satisfaction in tehran ski resorts. the study was a descriptive study and of correlation kind and conducted as a field study. the statistical population consisted of all tourists of tehran ski resorts (dizin, shemshak, tochal and abali). according to the estimates of the managers of these ski resorts, the statistical po...

researchers demonstrate that individuals in different levels of physical activity have different motivations for sport activity. this study was designed to examine how motivations can discriminate three physical activity levels (inactive, active, sustained maintainers) according to self-determination theory. 159 zanjan university staff (mean age: 33 years old) completed exercise motivation inve...

This qualitative study analyzes the reasons of college students for learning English as a foreign language (EFL) in Costa Rica and the reasons of high school students for learning German as a foreign language (GFL) in the US. It asks to what extent the learners’ reasons align with or deviate from neoliberal discourses that commodify foreign languages. The analysis of 27 interviews in a US high ...