In order to survive in this highly competitive global marketplace, it is extremely essential for organizations to have an effective integrated marketing communication plan in place. Having a knowledge about the various types of markets that exist in the world, and in particular in Asia which is perhaps the most rapidly growing market, will help achieve this objective. This paper provides us an ...

MyPlate, the icon and multimodal communication plan developed for the 2010 Dietary Guidelines for Americans (DGA), provides an opportunity to consider new approaches to evaluating the effectiveness of communication initiatives. A review of indicators used in assessments for previous DGA communication initiatives finds gaps in accounting for important intermediate and long-term outcomes. This ev...

OBJECTIVE Limited resources mean that decision-makers must set priorities among competing opportunities. Programme budgeting and marginal analysis (PBMA) is an economic approach that focuses on optimizing benefits with available resources. Accountability for reasonableness (A4R) is an ethics approach that focuses on ensuring fair priority-setting processes. PBMA and A4R have been used separatel...

In order to survive in this highly competitive global marketplace, it is extremely essential for organizations to have an effective integrated marketing communication plan in place. Having a knowledge about the various types of markets that exist in the world, and in particular in Asia which is perhaps the most rapidly growing market, will help achieve this objective. This paper provides us an ...

the purpose of this research was analyzing factors affecting non-participation of stakeholders in rangeland management projects. the research method was descriptive-correlative design in ranches of piranshahr rangelands in western azerbaijan province, iran. all ranches that studied (zioke yurd, ziuke mirgah chaku, khargedashan yurd and gardeh bon), are utilized in common use manner. simple rand...

The meeting of the European Innovation Partnership on Active and Healthy Ageing (EIPonAHA) action group A3 together with members Reference site collaborative network (RSCN) in December 2019 Rome focused integration evidence-based approaches health care delivery for older citizens at different levels needs expertise coming from stakeholder across Europe. It was final aim to co-create culturally ...