The advent of the product lifecycle management (PLM) system provides a Web-based IT platform that streamlines new product development (NPD) related processes by closely integrating the project team and the broader organization. However, there is a lack of systematic research on the use of PLM for better NPD management. The adaptation process for new technology is not yet well understood. This s...

In many instances, customers are seen as one of the key resources for new product development (NPD), as they often have deep product knowledge as well as experience and creativity potential gained by regular product usage. From knowledge management perspective, customers’ input to NPD is manifested in different forms of knowledge. Customers’ input to NPD typically reflects their needs and desir...

Much discussion in the new product development (NPD) literature is concerned with describing blueprints for more effective systems for managing the process. Features of the emergent pattern of good practice in NPD include cross-functional team working, early involvement, effective project management arrangements and learning systems. However, there is relatively little in the literature on the ...

This paper presents our experience teaching how to manage New Product Development (NPD) projects to students from several universities—members of an international school network. A combination of lectures, problem solving and hands-on experience provided by a SimulationBased Learning platform made it possible for students from universities distributed around the globe to work as NPD teams that ...

Product development has become a relatively expensive and high-risk process, that is characterized by increasingly shorter lifecycles and higher degrees of competitiveness. To maximize the efficiency and success of their product development initiatives many companies have adopted and implemented a NPD process. These NPD processes range from the semi-structured to the structured, and typically i...

Small Medium Enterprise (SMEs) are growing rapidly in Malaysia and the backbone of economic growth. Until today, there more than 1 million SMEs company registered. The purpose this research is to determine best competitive forces practices New Product Development (NPD). Porter’s Five Forces Theories or dimensions have been used which effective for new product development. targeted population wa...

Developing the “right” new products is critical to firm success and is often cited as a key competitive dimension. This paper addresses the link between new product development (NPD) portfolio strategy and firm performance. To do so, we first characterize resource allocation and NPD portfolio strategy in a general theoretical framework. We then proceed to use our framework to analyze a popular ...

Our study investigated the effect of team knowledge on new product development (NPD). By investigating 207 NPD projects, we found that the declarative and procedural knowledge of the team and their use of IT had a positive influence on the team’s knowledge base; and that the higher the functional diversity of the project team, the greater their overall knowledge. We also found that team knowled...

The paper explores the marketing-supply chain management (M-SCM) interface in New Product Development (NPD) processes according to some contextual factors drawn by literature. NPD processes of two divisions of the Italian branch of a multi-national company operating in the electric devices industry have been studied. Different configurations of the MarketingResearch & Development (R&D)-SCM inte...