How can we change social norms, the standards describing typical or desirable behavior? Because individuals’ perceptions of norms guide their personal behavior, influencing these perceptions is one way to create social change. And yet individuals do not form perceptions of typical or desirable behavior in an unbiased manner. Individuals attend to select sources of normative information, and the...

Gambling is an important public health concern. To better understand gambling behavior, we conducted a classroom-based survey that assessed the role of the theory of planned behavior (TPB; i.e., intentions, subjective norms, perceived behavioral control, and attitudes) in past-year gambling and gambling frequency among college students. Results from this research support the utility of the TPB ...

The research aims to study the association between job satisfaction, motivation and the five factors of organizational citizenship behavior (i.e. Altruism, Conscientiousness, Sportsmanship, Courtesy and Civic virtue) among Public Sector Employees in Pakistan. In this research Structure Equation Modeling with confirmatory factor analysis was used to test the relationship between two independent ...

The aim of this study was to investigate the influence of descriptive and injunctive peer norms on the engagement in risky sexual online behavior. A four-wave longitudinal study among a representative sample of 1,016 Dutch adolescents (12-17 years old) was conducted. Two autoregressive cross-lagged structural equation models were analyzed to investigate the relationship between perceptions of p...

When explaining someone’s behavior, reference is often made to Theory of Mind concepts like beliefs (”she believed it was the right thing to do”) or desires (”she wanted to”). Less appreciated is the explanatory potential for descriptive and prescriptive norms (e.g., ”she returned the wallet because it was the right thing to do”). One possibility is that norms serve as explanations only when me...

The three monotheistic cultures have many common institutions and some of them germinated in pre-monarchic Israel. Reasonably, the essential institutions were in place at that starting point; this work explores the possibility that the Sabbath is one of these institutions. Our mathematical examination points to the potential cultural, civic, and social role of the weekly Sabbath, that is, the S...

We report a study aimed at understanding the effects of classroom normative influences on individual aggressive behavior, using samples of 614 and 427 urban elementary school children. Participants were assessed with measures of aggressive behavior and normative beliefs about aggression. We tested hypotheses related to the effects of personal normative beliefs, descriptive classroom norms (the ...

This article extends the theory of normative social behavior by conceptualizing drinking refusal self-efficacy as an important moderator in the relationship between descriptive norms and drinking intentions and behavior. A study was conducted among Korean high school students (N = 538) to assess their normative perceptions, drinking refusal self-efficacy, and drinking intentions. We found a sig...