Nudges are increasingly used by governments and organizations to promote behaviors like healthy eating or effective financial planning. Due their cost-effectiveness, such nudges may earn a profit for the nudger. We investigate whether this taints nudges, as suggested recent research showing that altruistic acts can be regarded less favourably if they result in private benefits actor. Across sev...

In recent years, the nudge approach to behavior change has emerged from the behavioral sciences to challenge the traditional use of regulation in public health strategies to address modifiable individual-level behaviors related to the rise of noncommunicable diseases and their treatment. However, integration and testing of the nudge approach as part of more comprehensive public health strategie...

Over the past decade a common picture on the aetiology of obesity has become largely agreed. After years of competing analyses, most people now accept that obesity is the result of a complex multifactoral interplay. 2 It is not either food intake or physical activity but both. It is not just food oversupply or pricing or domestic culture or food marketing or poor consumer choice or genetic pote...

“Nudge”-style interventions are typically evaluated on the basis of their effects on behavior, not social welfare. We use a field experiment to measure the welfare effects of one especially policy-relevant intervention, home energy conservation reports. We measure consumer welfare by sending introductory reports and using an incentive-compatible multiple price list to determine willingness-to-p...

BACKGROUND Obesity has become a world-wide epidemic and is spreading to countries with emerging economies. Previously tested interventions are often too costly to maintain in the long term. This leaves a need for improved strategies for management of the epidemic. Nudge Theory presents a new collection of methods, deemed "nudges", which have the potential for low-cost and broad application to g...

The digital games platform NUDGE (NUtritional, Digital Games in Enable) is one of the digital nutritional communication systems within the nutrition research cluster enable. NUDGE aims at changing the nutritional behavior of adolescents using different levels of persuasion. The central platform element is a personalized avatar representing the user’s nutrition and game status as playful feedbac...