Abstract Previous research shows almost unequivocally that market orientation (MO) has positive performance consequences for companies. However, conceptualizes MO as (potentially) too abstract and broad. Consequently, detecting negative implications from it is difficult. In this article, I propose to deconstruct MO. First, rather than operating an integrated construct, suggest treating a class ...

Over the past 15 years, productivity growth in advanced economies has significantly slowed, giving rise to paradox of New Digital Economy – that is, notion increased business spending on information and communication technology assets digital services without a noticeable increase productivity. We argue time lags are most important reason for slow emergence effects from transformation. This pap...