While the prevalence of advertising in urban space has been broadly critiqued, how diverse forms new media landscape produce affect and city is not well understood. Exploring outdoor that contains sexualised representations women, this paper considers certain images may potentially impact women’s experience city. Sexualised hypersexualised depictions women are problematic for many reasons. This...

Although comprehensive tobacco control policy has yet to be adopted in Hungary, a legal framework for tobacco control is in place. The most important regulations on tobacco issues include: the 1997 Act on Advertising, amended by the 2001 Act on Advertising; the Act on the Protection of Non-Smokers and Some Rules of Consumption and Trade of Tobacco Products (smoke-free environments, rules of pur...

nowadays, advertising companies and firms try to establish a trade name which is superior to similar ones. in order to overcome their competitors in advertising campaigns, the firms have adopted new approaches. they use the best and newest marketing and commercial advertising methods to attract potential customers and consumers. some advertisers use their competitors' trademarks, trade name, et...

According to the requirements of enterprise and society for digital visual art talents, from aspects work service subject, motivation, ability, etc., we have carried out market research on a number enterprises in Beijing, Shanghai, Hong Kong, Jiangsu, Changsha, Hangzhou other six provinces. This focuses private enterprises, reflecting hopes many small medium-sized training art, involving indust...

Abstract Background Marketing of unhealthy foods and beverages is recognized as a contributing factor to the global increase in overweight obesity, particularly among children. Such marketing negatively affects children’s dietary preferences, food choices, purchasing requests, consumption patterns. Given that little known about Africa, including Uganda, monitoring exposure essential generate ev...

Cooperative advertising is a cost-sharing mechanism in which a part of retailers' advertising investments are financed by the manufacturers. In recent years, investment among advertising options has become a difficult marketing issue. In this paper, the cooperative advertising problem with advertising options is investigated in a two-period horizon in which the market share in the second period...

The efficiency of the enterprise largely depends on chosen market strategy, which includes decisions characteristics product, its prices and ways to promote it in different markets. correct choice pricing product can be important factors competition target markets enterprise. article considers theoretical approaches develops practical recommendations for choosing a strategy promoting Alfa Romeo...