A number of recent events have drawn attention to the likelihood that pricing and promotional strategies at the point of sale will become even more important to tobacco companies as a way of marketing their products in the United States and may well be used as a strategy to undermine the eVects of state tobacco control programmes. In the wake of the master settlement agreement, tobacco companie...

Having studied the current state and prospects for improving institutional mechanism of public system ensuring compliance with advertising rules, author draws attention to fact that in scientific literature is prevails view according which optimal model rules creating placing one includes a specialized government agency universal competence, as well an entrusted protection competition business ...

As per China's ratification of the WHO Framework Convention on Tobacco Control (FCTC), it should have implemented effective packaging and labelling measures prior to 9 January 2009 and enacted a comprehensive ban on all tobacco advertising, promotion and sponsorship prior to 9 January 2011. In addition, universal protection against secondhand tobacco smoke should have been implemented before 9 ...

I consider a setting where firms can ask their salespeople to spend time and effort persuading customers. The equilibrium often features heterogeneity, with some salespeople being asked to persuade customers while others are not. Persuasive messages can either increase or decrease welfare, with price and quantity data generally being insufficient to determine whether welfare rises or falls. If ...

We describe the design of an interactive concrete floor display for public spaces and discuss its implementation and areas of application. The primary purpose of our system is to provide new forms of collaborative interaction in long-term installations in both indoor and outdoor spaces. Our design is an expandable system of interconnected tiles, which control an array of RGB Light-Emitting Diod...

This work considers cooperative advertising in a manufacturer–retailer supply chain. While the manufacturer is the Stackelberg leader, the retailer is the follower. Using Sethi model it models the dynamic effect of the manufacturer and retailer’s advertising efforts on sale. It uses optimal control technique and stochastic differential game theory to obtain the players’ advertising strategies a...