In Turkestan, advertising in a market economy has become an integral part of the social life city. Advertising is politics, economics, culture, ideology city and activities combined with linguistic science, which should attract attention country. It obvious that Turkestan permeates all spheres human activity meets needs society. The effectiveness campaign depends on rationality language design ...

Electronic cigarettes (e-cigarettes) are an increasingly popular source of nicotine and an increasingly popular topic in the media. Concerns about potential hazards associated with e-cigarette use and advertising, especially to adolescents, have led to studies on e-cigarettes in both traditional media (TV, mail, print, and outdoor advertising) and social media (websites, social networking sites...

Advertising expenditure continues to rise in the UK with growth of 2.4% to £17.2 billion in 2003 and estimates of a rise of 4.2% this year (source: Advertising Association). The traditional methods of marketing and advertising have been transformed by the new forms of media brought about by the digital revolution. The landscape of communication has changed so that traditional distinctions betwe...

AIMS This study examined the prevalence of alcohol ads, the spatial relationship between alcohol ads and schools, churches and playgrounds, and area-level determinants of alcohol ad density in Central Harlem, New York City. METHODS Alcohol advertising was quantified using street observation. Data on city demographics and infrastructure were obtained from the census and municipal databases. ...

Out-of-home-displays have become a well-established medium in public advertising. In the future however, the ever more demanding audience will not be satisfied by today’s contents. This paper describes an approach to utilize the human emotional, cognitive and physical state for improving the efficiency of outdoor advertising. The paper starts with a vision of out-of-homemedia in the year 2034. ...

This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date...