While it is widely believed that advertising media spending may not be optimal or efficient, it is not easy to measure the inefficiency, or the potential loss of sales due to inefficient ad spending. Advertising media spending efficiency needs to be measured and benchmarked. Here two approaches are presented and compared to evaluate top 100 advertisers’ media spending inefficiency. The two meth...

Cities are unimaginable without outdoor advertising, and sometimes known as out-of-home is cities. However, this relationship evolving due to the inevitable need today take sustainability into account. As becoming clearer every day, our planet finite it up us bring hope present future. Sustainability consists of three aspects: social, economic environmental. In article, we its starting point me...