OBJECTIVE To use geographic information systems data and analyses to describe locations and characteristics of tobacco billboards in a large metropolitan area, and to assess the extent to which tobacco companies are locating billboards in close proximity to minority neighbourhoods and schools. DESIGN Observational study of billboards in a large metropolitan region. SETTING City and county o...

This thesis focuses on the planning, scheduling, and pricing of ad slots in technology-enabled modes of advertising, including webpage banner ads, video games, electronic outdoor billboards, and the next generation of digital TV. This work contributes to practice by being the first academic work to rigorously study the scheduling of dynamic in-game advertising; contributes to the body of theory...

Our studies of the environmental protection and rational use resources will greatly facilitate eco culture development society, especially younger generation. The art imagery, colouristics, nonstandard interpretation, emotion, humour, satire are needed in modern posters, so it becomes more important to advertising appeal as a visual-verbal model such creative technologies metaphor, metonymy, al...

Introduction Rates of obesity and overweight among South Africans are increasing. Food marketing has a profound impact on children and affects their lifelong eating patterns; in urban areas of South Africa, disposable incomes are growing and ultra-processed food is increasingly available at low cost. The combination of these factors will strain an already fragile health system. Our aim was to i...

INTRODUCTION Rates of obesity and overweight among South Africans are increasing. Food marketing has a profound impact on children and affects their lifelong eating patterns; in urban areas of South Africa, disposable incomes are growing and ultra-processed food is increasingly available at low cost. The combination of these factors will strain an already fragile health system. Our aim was to i...

Technological development allows expanding marketing communication tools and updating approaches to promotion. Chains of hotels, cinemas, gaming business restaurants are a part the entertainment industry, which directs efforts create special impression for visitor. This approach is key motivate repeat visits long-term relationships with clients. The purpose article consider existing strategies ...

This article examines the role of law in shaping visual commercial culture by telling story hoarding—the outdoor advertising surface for posters—in formative decades mass Britain, from roughly 1840 to 1914. The hoarding emerged this period as a distinct property and focal point contestation over ways seeing. Its meaning environment hinged on questions, which are still resonant today, about inte...