abstract every producer or service provider needs advertisement for production introduction and better selling. therefore, attention to manufacturing and development of the brand is of special importance for the financial institutions in the international competitions. the improvement of brand value directly depends on advertising and brand identification. therefore, internet has become an impo...

Advertising can influence and change consumers’ attitudes, habits, behaviour therefore be a way to promote sustainable mobility multimodality in urban transport systems. This paper focuses on the following questions: what is impact of advertising consumer context multimodal decision making systems? assesses scientific literature, discusses methods effectiveness promoting Thus, this study examin...

threats are one of the most fundamental problems of our modern societies that daily will affect citizens in urban spaces. this becomes more problematic when the people in their everyday living spaces encounter with behaviors that cause lack of security and should have been feel comfort and their families used these spaces freely. this causes many problems for citizens. in today cities because o...

BACKGROUND Increased marketing of energy-dense, nutrient-poor foods has been identified as a driver of the global obesity epidemic and a priority area for preventative efforts. Local and international research has focused on the unhealthiness of television advertising, with limited research into the growing outdoor advertising industry. This study aimed to examine the extent of food and beverag...

Digital advertisement is one of the promotional media used by producers to embed brands in memory their consumers. However, current era, digital advertising not only promote a brand but delivering public service advertisements, often used. This because, with development accepted more quickly. There are various types advertising, including Squeeze Frame. The process running Frame using Vmix soft...

advertising appeal plays a significant role in the execution of advertising. in service advertising, they are of more importance because of the peculiar characteristics of services. this study attempts to investigate the impact of emotional and rational appeal on service advertising. this study also studies the impact of typology of service as a moderating variable in the relation of advertisin...

OBJECTIVES This was a two-part descriptive study designed to (1) assess the marketing themes and sugar content of beverages promoted in outdoor advertisements (ads) within a portion of Accra, Ghana and (2) quantify the types of ads that appeared along the Accra-Cape Coast Highway. SETTING A 4.7 km2 area of Accra, Ghana and a 151 km region along the highway represented the target areas for col...

BACKGROUND To improve the overall impact (reach x efficacy) of cessation treatments and to reduce the population prevalence of smoking, innovative strategies are needed that increase consumer demand for and use of cessation treatments. Given that 12 million people search for smoking cessation information each year, online advertising may represent a cost-efficient approach to reach and recruit ...