OBJECTIVES This study assessed the relative effectiveness and cost effectiveness of television, radio and print advertisements to generate calls to the New York smokers' quitline. METHODS Regression analysis was used to link total county level monthly quitline calls to television, radio and print advertising expenditures. Based on regression results, standardised measures of the relative effe...

OBJECTIVES To provide a descriptive and comparative content analysis of tobacco print magazine ads, with a focus on rhetorical and persuasive themes. METHODS Print tobacco ads for cigarettes, cigars, e-cigarettes, moist snuff, and snus (N = 171) were content analyzed for the physical composition/ad format (e.g., size of ad, image, setting, branding, warning label) and the content of the ad (e...

One of the texts has a complex meaning is advertisement, both print media advertisements and electronic advertisements. The complexity due to conveying messages in not only using language elements but also nonverbal other visual means. Therefore understand meaning, it necessary carry out multimodal analysis advertisement. This study aims Mie Sedaap Advertisements, advertisements, are that have ...

Our everyday visual environment is cluttered with advertisements. We come across them in newspapers, magazines, television, and Internet. They can be static, as in print advertisements, or dynamic, as is often the case with TV and Internet ads. The advertising messages are transmitted into the cognitive and affective systems via visual processes. Rather than being a mere input device, the visua...

Counter-advertising commonly is used to balance the effects that alcohol advertising may have on alcohol consumption and alcohol-related problems. Such measures can take the form of print or broadcast advertisements (e.g., public service announcements [PSAs]) as well as product warning labels. The effectiveness of both types of counter-advertising is reviewed using the Elaboration Likelihood Mo...

OBJECTIVE To evaluate the accuracy and scientific evidence supporting product claims made in print advertisements within otolaryngology journals. DESIGN Cross-sectional survey with literature review and multiple-reviewer evaluation. Fifty claims made within 23 unique advertisements found in prominent otolaryngology journals were selected. References to support the claims were provided within ...

In this paper, the connection between metaphor, metonymy, blending and humour is discussed against an analysis of puns in print advertisements featuring both visual and verbal elements. The analysis is based on the theory of conceptual blending (Fauconnier and Turner 1994, 1996 etc.) and on analyses of humour within that framework made by Coulson (1996, 2001, in press), but it also draws on obs...

Print media advertisements are one of the most influential means propagating a desired ideology to target audience. The present study attempts decode critically representation Fe / male genders through two Pakistani daily newspapers, Dawn and Jung. time span for data collection ranges from 1st June 30th 2022. has been analyzed by employing Kress Hodge's (2010) model social semiotics. This focus...