PURPOSE The effects of pictorial aids in medication instructions on medication recall, comprehension, and adherence are reviewed. SUMMARY Many patients depend on medication labels and patient information leaflets for pertinent drug information, but these materials are often difficult for patients to understand. Research in psychology and marketing indicates that humans have a cognitive prefer...

Pictures are patterned, 2D surfaces designed to elicit 3Dscenerepresenting experiences from their viewers. In this essay, I argue that philosophers have tended to underestimate the relevance of research in vision science to understanding the nature of pictorial experience. Both the deeply entrenched methodology of virtual psychophysics as well as empirical studies of pictorial space perception ...

BACKGROUND In India, 800,000-900,000 people will die annually due to diseases attributable to tobacco. The government of India has taken several measures, including legislation to control tobacco intake. Display of pictorial warnings on tobacco products was one of the legislative measures taken under The Cigarettes and Other Tobacco Products Act (COTPA) enacted in 2003, intended to discourage t...

Pictorial relief depends strongly on “cues” in the image. For isoluminant renderings some cues are missing, namely all information that is related to luminance contrast (e.g., shading, atmospheric perspective). It has been suggested that spatial discrimination and especially pictorial space suffer badly in isoluminant conditions. We have investigated the issue through quantitative measurement o...

The aim of this paper is to propose a formal theory for pictorial representations. In our daily life we talk about points, lines, and areas in a map. To deal with these objects, it is convenient to use a mereological language; this language is called Natural Representation Language (NRL). Pictorial representations are also objects in the world; they differ from usual objects only through their ...

OBJECTIVES Research has demonstrated that packaging which includes pictorial health warnings are more effective in altering smokers' perceptions and intentions as well as changing smoking behaviours compared to text-only health warnings. However, very few studies have investigated the effectiveness of health warnings on alcoholic beverages. METHODS Participants (N = 60) viewed alcoholic bever...

We describe a set of pictorial and auditory stimuli that we have developed for use in word learning tasks in which the participant learns pairings of novel auditory sound patterns (names) with pictorial depictions of novel objects (referents). The pictorial referents are drawings of "space aliens," consisting of images that are variants of 144 different aliens. The auditory names are possible n...

This article describes two studies that examined the effects of pictorial and written annotations on second language (L2) vocabulary learning from a multimedia environment. In both studies, students were randomly assigned to one of four aural multimedia groups: a control group that received no annotations, and three treatment groups that provided written, pictorial, or both written and pictoria...