This study investigates the role of demographics, specifically gender, on susceptibility to three social influence types for certain products. Data were collected in two stages from business students at a large university. Analyses were performed at the construct and product levels. At the construct level, marital status and living situation were found to be the significant demographics for bot...

We propose the Probabilistic Sentential Decision Diagram (PSDD): A complete and canonical representation of probability distributions defined over the models of a given propositional theory. Each parameter of a PSDD can be viewed as the (conditional) probability of making a decision in a corresponding Sentential Decision Diagram (SDD). The SDD itself is a recently proposed complete and canonica...

Interaction between decision makers may affect their preferences. We consider a setup in which each individual is characterized by two sets of preferences: his unchanged core preferences and his behavioral preferences. Each individual has a social influence function that determines his behavioral preferences given his core preferences and the behavioral preferences of other individuals in his g...

Influence Diagrams ( I D S ) are a graphic formal ism able to provide a compact representation of decision problems. IDs are based on the axioms of probabi l i ty and decision theory, and they define a normat ive framework to model decision mak ing . Unfor tunate ly , IDs require a large amount of in fo rmat ion that is not always available to the decision maker. Th is paper in troduces a new c...