despite increased availability of online promotional tools for prescription drug marketers, evidence on online prescription drug promotion is far from settled or conclusive. we highlight ways in which online prescription drug promotion is similar to conventional broadcast and print advertising and ways in which it differs. we also highlight five key areas for future research: branded drug websi...

Aim: This study was aimed at finding the occurrence rate of prescription errors in the outpatients' prescriptions written by faculty and non-faculty physicians practicing in Shiraz, Iran. Method: In this cross-sectional study 2000 outpatient prescriptions were randomly collected from pharmacies affiliated with Shiraz University of Medical Sciences (SUMS) and social security insurance in Shiraz,...

Identifying the factors and components of an electronic prescription system is of utmost importance in effective designing and implementation of this system. In this regard, the current study was conducted to determine the main factors affecting the national model of electronic prescription from the physicians’ point of view. This is a cross-sectional, descriptive-analytical research carried ou...

Background and Aim: One of the main concerns in dental society is the enormous prescription of antibiotics. Unnecessary prescription of antibiotics causes resistant bacterial species. The aim of this study was to evaluate the attitude of dentists toward antibiotic prescription in endodontic treatments and the role of related factors. The study was conducted in Sanandaj city, Kurdistan province,...