نتایج جستجو برای: pricing advertising game theory supply chain complementary stackelberg

تعداد نتایج: 1387227  

Journal: :EURASIP J. Adv. Sig. Proc. 2009
Jaeok Park Mihaela van der Schaar

Interactions among selfish users sharing a common transmission channel can be modeled as a noncooperative game using the game theory framework. When selfish users choose their transmission probabilities independently without any coordination mechanism, Nash equilibria usually result in a network collapse. We propose a methodology that transforms the noncooperative game into a Stackelberg game. ...

2017
Zheng Chu Arumugam Nallanathan Mehmet Karamanoglu

In this paper, we investigate disaster-assisted communications utilizing two-cell cooperative D2D communications. Specifically, one cell is in a healthy area while the other is in a disaster area. A user equipment (UE) in the healthy area aims to assist a UE in the disaster area to recover wireless information transfer (WIT) via an energy harvesting (EH) relay. In the healthy area, the cellular...

Journal: :European Journal of Operational Research 2010
Anand Krishnamoorthy Ashutosh Prasad Suresh P. Sethi

This paper analyzes dynamic advertising and pricing policies in a durable-good duopoly. The proposed infinite-horizon model, while general enough to capture dynamic price and advertising interactions in a competitive setting, also permits closed-form solutions. We use differential game theory to analyze two different demand specifications – linear demand and isoelastic demand – for symmetric an...

2015
B. Dan Z. J. Qu C. Liu X. M. Zhang H. Y. Zhang

In the traditional retail industry, some supermarket chains and department stores have been maintaining strong positions as the market comes to maturity. They can make use of the strong positions to squeeze their suppliers and obtain extra earnings. This situation may be challenged by the rapid development of e-commerce. Consumers’ purchase habits have been changing and many manufacturers are s...

2017
Hua Ke Yong Wu Zhiyi Chen

*Correspondence: [email protected] 1School of Economics and Management, Tongji University, Siping Road, Shanghai 200092, China Full list of author information is available at the end of the article Abstract This paper explores a supply chain pricing competition problem in a two-echelon supply chain with one manufacturer and two competing retailers. The manufacturing costs, sales costs, and ma...

Journal: :European Journal of Operational Research 2006
Jinfeng Yue Jill Austin Min-Chiang Wang Zhimin Huang

We studied the coordination of cooperative advertisement in a manufacturer–retailer supply chain when the manufacturer offers price deductions to customers.With a price sensitive market, the expected demand with cooperative advertising and price deduction is demonstrated. When the manufacturer is a leader, we obtained the optimal national brand name investment, local advertisement and associate...

Journal: :Mathematics 2023

This paper considers a dynamic Stackelberg game model for manufacturer-led supply chain with risk aversion. Cooperative advertising strategy is applied to the marketing decisions of participants. Based on and system theory, complex dynamical behaviors are studied through use several methods, such as stability region system, bifurcation diagram, attractor largest Lyapunov exponent diagram. The e...

2016
BO LI

This paper assesses the impact of sharing customers’ channel preference information on pricing and performance in a dual channel supply chain, where the supplier opens a direct channel and a traditional retailer owns a retail channel. Both the supplier and the retailer perform their forecasting demands based on the ratio of consumers’ preferences in the direct channel when we consider the chara...

Journal: :Sustainability 2022

Rapid economic growth and industrialization have brought material abundance convenience, but also social environmental problems such as global warming, climate change, ozone depletion. For this reason, the public governments continued to make efforts reduce carbon oxide emissions worldwide over past few decades. To achieve mission, cap-and-trade regulations been introduced one of most effective...

F. Ghaffari H. Nikoomaram, N. Araghi

This article studies the optimization of pricing decisions in a supply chain with different channels under different power structure. Three different channel will be considered here; these include: the decentralized, the semi-integrated, and the integrated channel. There are two types of power balance structures for both the decentralized and the semi-integrated channels. The first type is a le...

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