نتایج جستجو برای: pricing strategy
تعداد نتایج: 370305 فیلتر نتایج به سال:
It is well known that switching costs may facilitate monopoly pricing in a market with price competition between two suppliers of a homogenous good, provided the switching cost is above some critical level. With heterogeneous consumers and incomplete information about individual consumers’ types, monopoly pricing entails second-degree price discrimination with inefficient contracts for low dema...
Locations-based services are a promising revenue source for the market players in mobile business. A critical parameter for accruing revenue is the applied pricing strategy. This paper proposes the introduction of bundle pricing in the market of location-based services and describes a research model that will be used to test its applicability and indicate its robustness. To motivate the propose...
This paper assesses the profit effects of Personalized Pricing (PP) in markets where businesses face consumers, who are heterogeneous terms preferences for firms/stores (horizontal dimension) and purchase quantity (vertical dimension). If firms’ data discloses only vertical information, firms can employ group pricing. is always a winning strategy. When horizontal perfect personalized pricing (P...
According to literature, penetration pricing is the dominant pricing strategy for network effect markets. In this paper we show that diffusion of products in a network effect market does not only vary with the set of pricing strategies chosen by competing vendors but also strongly depends on the topological structure of the customers' network. This stresses the inappropriateness of classical "i...
According to literature, penetration pricing is the dominant pricing strategy for network effect markets. In this paper we show that diffusion of products in a network effect market does not only vary with the set of pricing strategies chosen by competing vendors but also strongly depends on the topological structure of the customers' network. This stresses the inappropriateness of classical "i...
Loss Leading pricing is often referred to as an advertising strategy which allows retailers to attract consumers by subsidizing some products and make profits from other items; in this way, below-cost pricing may improve consumer welfare by compensating consumers for their lack of information. This paper shows that large retailers can instead use loss leading as an exploitative device at the de...
Developed by General Motors (GM), the Auto Choice Advisor web site (http://www. autochoiceadvisor.com) recommends vehicles to consumers based on their requirements and budget constraints. Through the web site, GM has access to large quantities of data that reflect consumer preferences. Motivated by the availability of such data, we formulate a non-parametric approach to pricing GM vehicles, hig...
the main objective of this article is to present a comparative study of capital assets pricing models (capm) with extrapolating capital assets pricing models (x-capm) of companies admitted in tehran exchange market which is accomplished for the first time by investigators of this research in iran. accordingly, the statistical population under study of this research includes all companies admitt...
This paper studies pricing strategies of a monopolist when customers are strategic and infer the product quality from historical sales and price paths. This behavior may be expected when selling a new, innovative product whose quality is unknown and customers have some, but, imperfect information about the product quality. The monopolist can sell a finite amount of inventory during a finite hor...
We generalize the Vickrey auction to allow for reserve pricing in a multi-unit auction with interdependent values. In the Vickrey auction with reserve pricing, the seller determines the quantity to be made available as a function of the bidders’ reports of private information, and then efficiently allocates this quantity among the bidders. Truthful bidding is a dominant strategy with private va...
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