Decisions concerning product differentiation lie at the interface of marketing and operations management. This paper addresses the influence of consumer preferences and operations costs on the optimal number and price of variants of a differentiated product. We represent consumer preferences with the logit model and market segments with a Bayesian model. We also break operations costs into over...

Pop Up Boutique is a star up business in fashion industry that was established 2020. At first, the going well as expected, but then Boutique's revenue decreased drastically 2022. The purpose of this research to design strategy price, product, promotion, and people increase sales, hopefully designed can be applied Boutique. method used descriptive qualitative with direct observation, in-depth in...

Many manufacturing organizations adopt product production strategies that influence a wide range of factors within the company. These strategies define policies, procedures and structures that affect the same areas as a software product line strategy. When an organization initiates a product line strategy, that strategy must be integrated with existing strategies while not losing the benefits o...

Inside strategy competition Becomes role urgent for company in Upgrade superiority competitive. In the analysis factor external needed maintain and improve mark industry kind. Aim from study this is competitive Pawnshop compete on providers service pawn existing conventional Jakarta. For achieved his deep aim that, researcher use method Porter,s Five Forces PEST Analysis consist politics, econo...

To offer a large variety of products while maintaining low costs, high speed, and high quality in a mass customization product development environment, platform based product development has much benefit and usefulness in many industry fields. This paper proposes a product configuration strategy by similarity measure, incorporating the knowledge engineering principles such as product informatio...

weakness of research & development strategy for technology transfer management in product design activities is one of the most difficulties for local companies in iran. therefore, this paper trying to present a method to indicting research & development strategy for identifying fit technology with requirements of customer and provide a solution for acquisition of needs technologies of companies...

Organizational performance plays an important role as a measure of the success organization or company. To achieve this success, organizational is influenced by many factors, including environmental uncertainty and business strategy that has been implemented organization. The airline industry in Indonesia high competitive condition faces challenge with gain tight margin. researches on most suit...

Poor project strategy is one of the major causes of project failure. However, many projects do not adequately develop strategy leading to a poor basis in subsequent phases. Thus, implementation of project strategy is critical to the success of any project. The primary purpose of this study was to validate a model for assessing the relationships among implementation of project strategy, new prod...