When designing effective marketing strategies for products, marketers often consider the ”marketing mix” – the value of the product, the price it might be offered at, how the product is promoted and the places where the product can be accessed or purchased. In competitive marketplaces, a better understanding of the elements of the marketing mix might lead to better marketing strategies and be i...

yoghurt is a unique fermented dairy product, consumed throughout the world and the trend ofconsumption is increasing due to its unique health benefits. yoghurt mix is often supplemented with msnf(milk solids-non-fat), it may contain as much as 5.7% unhydrolysed lactose. lactose can be hydrolysed withan enzyme lactase. deficiency of lactase in lactose-intolerant persons leads to gastrointestinal...

the aim of this study was to identify the recurring themesand to evaluate methodological components of 204 marketing theses(1384-1389) in four selected universities including: shahid beheshtiuniversity (sbu), tehran university (tu), allameh tabatabaiuniversity (atu) and tarbiat modares university (tmu). contentanalysis showed that the most favored subjects in marketing theses areconsumer behavi...

Abstract We document how demand shocks in export markets lead French multiproduct exporters to reallocate the mix of products sold those destinations. In response positive shocks, firms skew their sales toward best-performing products. develop a theoretical model and derive specific conditions (with endogenous price elasticities) needed generate these product-mix reallocations. Under conditions...