The Resource-Based View (RBV) of marketing strategy development offers a useful method of identifying the distinctive strategic resources that will deliver competitive advantage. In this paper, its applicability to election campaigning is considered for the first time, using evidence from UK political election campaigning. The notion that electoral success is based primarily on the resources de...

The resource-based view (RBV) of the firm has been used to examine role resources and capabilities in product innovation how is related overall performance. Moreover, natural RBV (NRBV) addressed affect environment, whereas relational highlighted importance resources, that is, shared with stakeholders outside focal firm. In order consider these extensions innovation, this article applies a NRBV...

In this paper we examine users’ rationale for choosing a particular online transaction community. Based on transaction cost economics (TCE), we hypothesize that transaction costs affect users’ choice. We compare different institutional mechanisms – eBay’s identity recognition and reputation system vs. Craigslist’s face-to-face item-forcash local transaction. We also identify other factors relat...

Purpose There is evidence in the literature suggesting usage of performance measurement framework (PMF) has a positive impact on organisational performance. This line with resource based view (RBV) theory, which argues attaining competitive advantage through internal resources and capabilities. In this regard, PMF can be viewed as “resource” that explored enabling paper aimed at developing for ...

NetSourcing has recently gained some importance in the IS literature. However, although the customer side of Netsourcing has drawn a lot of interest, its supply-side remains under-researched. One of the challenges faced by Netsourcing vendors is the difficulty in sourcing the components of the infrastructure on which they rely. This paper proposes to investigate the sourcing strategies used by ...

Purpose The purpose of this paper is to analyze the process why a Brazilian digital startup company reached unicorn status fastest. Design/methodology/approach After literature review, authors conducted questionnaire containing 13 questions used in 18 in-depth interviews case study. Saturation point combined with independent and analysis researchers achieve internal external validity. primary d...

The global outsourcing industry, including the Human Resources (HR) Systems outsourcing industry is growing at a phenomenal rate. The proponents of the resource-based view (RBV) have long argued that a firm gains sustainable competitive advantage from those resources and capabilities it controls and which are valuable, rare, imperfectly imitable, and not substitutable. The RBV also indicates th...

In the era of digital transformation, organizations are making efforts towards sustainability. particular, leadership is transforming into according to changes in management environments, which deeply related organizational performance. this study, we focus on performance and sustainability clarify role culture employees’ capabilities perspectives leadership. We collected data from 149 employee...