We investigate a model in which monopoly supplier distributes two types of its product through traditional retailer with wholesale price contract and an online agency contract. Because such eliminates the double marginalization problem, has cost advantage over retailer. Given retailer, we also consider possible request by retailer: retail is not smaller than for obtain following results. An inc...

W e analyze the value of and interaction between production postponement and information sharing, which are two distinct strategies to reduce manufacturers’ uncertainty about demand. In both single-level and two-level supply chains, from the manufacturer’s perspective, while information sharing is always valuable, production postponement can sometimes be detrimental. Furthermore, the value of p...

This article considers a decentralized supply chain in which a single manufacturer is selling a perishable product to a single retailer facing uncertain demand. It differs from traditional supply chain contract models in two ways. First, while traditional supply chain models are based on risk neutrality, this article takes the viewpoint of behavioral principal–agency theory and assumes the manu...

Many retailers designate a national brand manufacturer as a "category captain" to help manage the entire category. The category captain is involved in decisions that a¤ect not only its own brands, but also those of its rivals. We examine how engaging a self-interested category captain a¤ects the category captain, the retailer and the rival manufacturer, when the category captain is responsible ...

In a supply chain serving a market with random demand, a downstream retailer faces uncertainty in the availability of demand information. He may conduct market research but may not acquire useful insight into customer preferences or potential demand. Or, he may possess a large amount of transaction data but fail to translate the data into information that would provide guidance to pricing or st...

The third-party e-commerce platform is now widely adopted by small and medium sized retailers. For the retailer, commission fee and service level provided by the platform are two key factors influencing the pricing strategy and sales profit. However, these two factors are rarely considered in previous operations models. Taking both factors into consideration, we formulate the decision-making pr...

We studied the coordination of cooperative advertisement in a manufacturer–retailer supply chain when the manufacturer offers price deductions to customers.With a price sensitive market, the expected demand with cooperative advertising and price deduction is demonstrated. When the manufacturer is a leader, we obtained the optimal national brand name investment, local advertisement and associate...

15 December 2012 We consider the problem of sharing retailer’s demand information in a supply chain with two competing manufacturers selling substitutable products through a common retailer. We consider several scenarios with the manufacturers facing either production diseconomy or economy, and the retailer offering information contracts either concurrently or sequentially to the manufacturers....

This work deals with subsidy transfer from a manufacturer to a retailer through the distributor in cooperative advertising. While the retailer engages in local advertising, the manufacturer indirectly participates in retail advertising using advertising subsidy which is given to the distributor, who in turn transfers it to the retailer. The manufacturer is the Stackelberg game leader; the distr...

The growth and expansion of economic concepts in the power system is increasing in last years. Energy economists have considered the optimal decision-making of electricity market retailers in recent years. In this paper, a demand response program based model is pro-posed in order to make the optimal decision of the retailer in the electricity market, taking into account the different conditions...