Purpose This paper studies the effects of retailer app use on perceived shopping value and loyalty toward retailer. It also investigates whether deal proneness moderates relationship between value. Design/methodology/approach A sample 427 French consumers took part in an online survey inquiring about a recent experience. The authors compared customers who used during their experience with those...

Finding differences among two or more groups is an important data-mining task. For example, a retailer might want to know what the different is in customer purchasing behaviors during a sale compared to a normal trading day. With this information, the retailer may gain insight into the effects of holding a sale and may factor that into future campaigns. Another possibility would be to investiga...

A multichannel retailer desires to develop a personalization strategy for customers who agree to receive e-mail communications containing imbedded Internet purchase appeals. Using customers' transactions history with the firm, four behavioral segments emerged from factor and cluster analyses. The segments were also distinguishable on the basis of attitudes toward shopping, determined from an at...

pricing and advertising are two important marketing strategies in the supply chain management which lead to customer demand’s increase and therefore higher profit for members of supply chains. this paper considers advertising, and pricing decisions simultaneously for a three-level supply chain with one supplier, one manufacturer and one retailer. the amount of market demand is influenced by pri...

Inventory inaccuracies are costly and prevalent in many industries. This paper focuses on the impact of RFID technology adoption on supply chain decisions with shrinkage and misplacement problems in the Internet of Thing (IoT). We assume that the supply chain consists of one supplier and one retailer that sell a single product to the customer. By assuming that demand is uniformly distributed, a...

This qualitative study aimed to identify the motivating factors and the challenges related to the adoption of mobile payment (mPayment) by small business retailers. Data collected from semi-structured personal interviews with a small group of participants were analyzed applying a content analysis approach. The findings indicate that retailer demand for mPayment was motivated mainly by perceived...

The spread of retailer brands and the progressive shift towards non-price competition policies are strictly correlated to the transformation of the distribution sector as a whole. The modern distribution company offers – by means of the private label products that at least match the quality level expected by the consumer but, in order to do this, it must effectively be able to guarantee the pro...

This paper proposes a hybrid approach to optimal day-ahead pricing for demand response management. At the customer-side, compared with the existing work, a detailed, comprehensive and complete energy management system, which includes all possible types of appliances, all possible applications, and an effective waiting time cost model is proposed to manage the energy usages in households (lower ...

Self-service technologies (SSTs) are defined as technological interfaces that enable customers to produce a service without direct employee involvement. Among various SSTs, self-checkouts are being tested by grocery stores across the world. However, while most studies focus on SST adoption, there is limited research on its impact on service quality, customer satisfaction, and retention. Our stu...

Being able to accurately predict what a customer will purchase next is of paramount importance to successful online retailing. In practice, customer purchase history data is readily available to make such predictions, sometimes complemented with customer characteristics. Given the large assortments maintained by online retailers, scalability of the prediction method is just as important as its ...