One of the main supply chain deficiencies is the bullwhip effect: demand fluctuations increase as one moves up the supply chain from retailer to manufacturer. The Beer Distribution Game is widely known for illustrating these supply chain dynamics in class. In this paper we present a spreadsheet application, exploring the two key causes of the bullwhip effect: demand forecasting and the type of ...

Multi-channel retailers that utilize an e-CRM approach stand to benefit in multiple arenas by providing targeted customer service as well as gaining operational and competitive advantages. To that end, it is inherent that multi-channel retailers better understand how satisfaction—a necessary condition for building customer loyalty—influences consumers’ decisions to shop in one retail channel or...

In July 2001 the 70-year-old German „Rabattgesetz“ that prevented negotiations in retail business has been abolished. During the abolition process consumeras well as retailer pressure groups claimed that significant damages for their clients were to be expected. Using game theoretic modelling this paper discusses which economic consequences could arise from the amendment. It shows that none of ...

The case examines a project utilizing Radio Frequency Identification (RFID) systems between a department store retailer (Kaufhof) and a fashion goods manufacturer (Gerry Weber). The results of the project support the business case for adoption of RFID with benefits for both partners and the entire supply chain. The case also suggests that there are 5 Ps that should be considered by firms consid...

We study an integrated supply chain design problem that determines the locations of retailers and the assignments of customers to retailers in order to minimize the expected costs of location, transportation, and inventory. The system is subject to random supply disruptions that may occur at either the supplier or the retailers. Analytical and numerical studies reveal the effects of these disru...

An important observation in supply chain management, known as the bullwhip eeect, suggests that demand variability increases as one moves up a supply chain. In this paper we quantify this eeect for simple, two-stage, supply chains consisting of a single retailer and a single manufacturer. Our model includes two of the factors commonly assumed to cause the bullwhip eeect: demand forecasting and ...

This paper investigates the economic order quantity inventory model for a retailer under two levels of trade credit to reflect the supply chain management situation. It is assumed that the retailer maintains a powerful position and can obtain full trade credit offered by supplier, yet the retailer just offers the partial trade credit to customers. Under these conditions, the retailer can obtain...

• Consumer reaction to in-store communication is contingent on the displaying device Personalized messages are more effective customer-owned smartphones Standardized retailer-owned screens This effect can be explained by extended self and assemblage theory Smart technologies promise enhance customer experience new levels in next-generation retail stores. Offline retailers increasingly employ te...

in this research, an integrated inventory problem is formulated for a single-vendor multiple-retailer supply chain that works according to the vendor managed inventory policy. the model is derived based on the economic order quantity in which shortages with penalty costs at the retailers` level is permitted. as predicting customer demand is the most important problem in inventory systems and th...

An effective supply chain management practice improves the profitability and responsiveness of organizations. Like multinationals, small-scale enterprises are also capitalizing this feat. This paper presents a case study of a two level supply chain setting. Here a small enterprise i.e. vendor manages the inventory of the retailer. Vendor develops the forecasts and a database for replenishment d...