This article introduces the special issue on Rhetorical Approaches to Contemporary Political Studies. It underscores importance of innovations in political speech as a key continuing attraction scholars rhetorical methods. is particularly relevant at moment crisis and disruption established democracies when parameters acceptable discourse have been brought into question by forms ‘post-truth’ po...

This study, entitled “An Analysis of Persuasive Techniques Used in Maybelline New York’s Instagram Captions” is about analyzing the persuasive techniques found caption York. The aims are to find techniques, most and meanings sentences used captions. Lamb Bonacci’s theories this qualitative method also applied study. study 11 out 33 Lamb’s theory by They Everyday/Colloquial Language, Emotive Rhe...

This article examines the process of specifying a question-answering help facility in the context of UNIX mail. The specification was bosed upon experimental expert-user facilitative dialogues. These dialogues were analyzed using a classification scheme developed for the purpose. The scheme provides a metalanguage for describing patterns of intent and rhetorical structure in dialogue. Using the...

Understanding how information technology (IT) transforms individual, organizational, and societal ways of being is becoming increasingly complex and discourses on IT present opportunity and risk as two inseparable sides of the same phenomenon. Among the themes that extend throughout practitioner literature, and have emerged gradually in the academic literature as well, ERP projects are illustra...

The overall goal of this book is to specify the kinds of psychological mechanisms that support the comprehension of narrative. In this chapter, we lay the basis for examining these mechanisms in the rest of the book. An initial question for any approach has to be: what is narrative? As we shall see, there are many opinions about this, but it is possible to specify a relatively simple set of bas...

The persuasive effect of the rhetorical elicitation of agreement responses was assessed under various conditions of initial attitude relative to the attitudinal position advocated Additionally, the resulting resistance to counterpersuasion was measured. A significant increase in the effectiveness of persuasion was obtained, especially under conditions of initially opposed attitude. No facilitat...

In this article Paul’s argumentation is analysed from the perspective of sophistic rhetoric. In the first section the question is discussed what it means to label Paul’s rhetoric in his Letter to the Galatians ‘sophistic.’ To that end, an attempt is made to reconstruct the view of a contemporary critical reader who did not share Paul’s presuppositions and who was well acquainted with the discus...

The goal of this research was to find a way to extend the capabilities of computers through the processing of language in a more human way, and present applications which demonstrate the power of this method. This research presents a novel approach, Rhetorical Analysis, to solving problems in Natural Language Processing (NLP). The main benefit of Rhetorical Analysis, as opposed to previous appr...

Rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences’ aesthetic needs, and deepen their impression. In advertisement translation, it is very common that the rhetorical figures applied in the original text are replaced with new ones in the translation. This research focuses on rhetorical figures’ function of enhancing audienc...