Even though there is wide use of the advertising engagement concept in sector, only a limited number studies have focused on and measurement construct. Furthermore, lack consensus regarding conceptualization marketing literature. In this study, we conceptualize develop 24-item scale called ‘Engagement Towards Advertisement’ (EA), which includes two factors; behavioral intention mental processin...

Purpose: The objective of this study was to construct and validate a culturally linguistically relevant scale for measuring hope. Method: researchers used logical-content approach generate pool 42 items, which were then subjected qualitative item analysis by an expert in the field. Based on analysis, 29 items deemed acceptable 13 eliminated due poor content validity overlapping content. remaini...

The goal of this study is to create a scale for measuring authenticity in tourism management environment. Authenticity has been extensively studied wide range academic fields. theme research, and strategy becoming more popular. Only few studies have done on objects tourist setting, even though there wealth literature management. primary objective fill the above gap modern jurisprudence tourism....

Face validation is an informal type of validation, usually applied in the early stages a simulation project or model development process. used to determine reasonableness when advanced methods such as statistical analysis sensitivity are not applicable. In large-scale projects warfare applications, which consist large number and variety models that cannot be evaluated independently contain high...

BACKGROUND The family environment is important for explaining individual health behaviour. While previous research mostly focused on influences among family members and dyadic interactions (parent-child), the purpose of this study was to develop a new measure, the Family Health Climate Scale (FHC-Scale), using a family-based approach. The FHC is an attribute of the whole family and describes an...

The Severe Sexual Sadism Scale (SSSS) is a screening device for the file-based assessment of forensically relevant sexual sadism. The SSSS consists of 11 dichotomous (yes/no) items that code behavioral indicators of severe sexual sadism within sexual offenses. Based on an Austrian sample of 105 sexual offenders, the present study replicated the 1-dimensional scale structure of the SSSS, as evid...